Oh man, is the type on this card small or what.
The red type in this image has a lower case x-height of about 2.5 points. It works just fine in a body of text, but I would not wish this point size on my fiercest competitor in a line of stand alone type.
Photopolymer plates work amazingly well with small type, but lines of little type, all on their lonesome, seem to fare poorly. Especially the “dots” in email addresses which tend to suffer under the heavy impressions called for in modern letterpress printing.
Whenever possible, I have the graphic designers that I am working with boost the point size of the “dots” in the design of email addresses by at least one point. In the end it is not noticeable but helps everything hold up a bit better in the printing process.
Dotting your ‘i’s and crossing your ‘t’s has long been a euphemism for sweating the little stuff and for making sure that attention is being paid to the details. Here at The Nomadic Press, I am crossing my eyes and dotting my coms.