Archive for the ‘Invitations’ Category

Mad Men Letterpressing

Monday, November 8th, 2010

Men with HatsSince I work in the rather retro field of letterpress printing, I have always liked to dress the part.

I usually wear a hat of some sort and have done so for the last 20 years.

One of the first things I acquired to furnish the Nomadic Press building, when Emily and I bought the place, was a decent hat rack. Every morning when I come into the shop I hang up my hat and get to work.

It should come as no surprise then, that I enjoy watching an episode of Mad Men now and again. Emily and I watch it on DVD and so it was just recently that we were watching an episode wherein the Sterling daughter was planning her wedding.

Whoops, the props people blew it on that one.

When Roger Sterling was shown a sample of the invitation stationery we got to see a close-up of the card and, low and behold, it was obviously a piece of letterpress work.

I say obviously because the impression of the type into the paper was clearly visible.

Ok, first of all, the issue of deep impression, or “heavy hitting” has been previously spoken about on this blog page. Heavy impression is a modern artifact associated with the craft, and no self respecting printer from the late 50s would have been caught dead producing a work with such a visibly deep impression.

And, frankly, letterpress printing would have been the lowbrow option and not something that the daughter of a Madison Avenue big-wig would have even considered using for such an important event as her wedding.

Copperplate engraving would have been the cat’s meow.

But things change.

So, in spite of their anachronistic blunder, I was happy to see the producers of Mad Men offering a tip of the hat to the modern day fashion trend that holds letterpress in such high regard.

Heavily impressed letterpress wedding invitations anyone?

Do-Overs in Letterpress

Tuesday, October 26th, 2010

Letterpress OverprintingOne of the more difficult things to undertake in letterpress printing is the successful execution of a project that includes two or more transparent colors which are to be overprinted.

The process involves a fair amount of foresight on the part of the graphic designer and, occasionally, the adjustment of the ink mixture to allow the color to be both opaque in its pure coverage and appropriately transparent where it shares space with other inks.

This wedding invitation design manages to group colors well and to, through a scattered density of design, remain visually calm in spite of its thick patterning.

Can you hear the leaves rustle?

Love and Letterpress

Tuesday, March 2nd, 2010

Letterpress InvitationsAh Spring, or nearly so, and a young man’s fancy turns to, well, love.

Here is the latest letterpress invitation to be printed at the Nomadic Press. Produced for Wali and Kalisha, and designed by the groom himself, this oversized tri-fold piece is a 2 over 0 example of how to bring an invitation up to the size of the affection.

In designing and overseeing the production of the invitations to his own wedding, Wali finds that he has become a member of an elite group of men. In 20-some-odd-years of printing invitations at the Nomadic Press Wali is one of only 6 or so men who have been the go-to person, from the beginning of an wedding invitation project right on through to its end.

And this, I believe, bodes well for their marriage.

Wedding Invitations

Monday, November 16th, 2009

Nomadic Press Wedding InvitationsWhen I was helping to plan my own wedding (nearly 20 years ago now) I had the opportunity to create the greatest wedding invitation in the history of weddings. I was a budding letterpress printer and had just started my printing company, The Nomadic Press, and my best friend (and bride-to-be) was a graphic designer. 

She was sewing her own dress and I was printing the invitations, so we had a bit of money that we could spend on materials. With all the confidence of youth, we believed that we had lots of skill and talent to apply to the design and production of our invitations. For weeks (and on into months) we worked on design after design and made mock-ups until our tables were buried under the empty shells of a myriad of glue-sticks.

And still the first guest had not been invited to the big event.

Finally, a friend of ours sent us an invitation to our own wedding with a note that gently reminded us that if we did not get some kind of invitation out soon, then it was unlikely that people would be able to fit our wedding into their schedules.

We settled for a nice invitation, not the best in the history of marriage, but good enough. Like the example that accompanies this post (which I printed for Scott and Deborah), not the best ever, but quite nice all the same.

Oh, the woman I married is still doing graphic design, I am still a letterpress printer, and we are still happily hitched to each other. Ahhh, letterpress.