When Gutenberg was working on perfecting his printing process in the 1450s the major source of power was water (well, that and draft animals). In mills across the world water power was used for, among other things, the grinding of grain and the beating of pulp for the making of paper. In 2010 French Paper is still using a water powered mill to create perfection in the form of their delicious whip cream 140 pound cover stock.
This is the paper that the gang at Charles S. Anderson Design Company chose to work with when French, CSA and Nomadic Press teamed up to produce this poster showcasing the interconnectivity of all of our skill sets.
Think about it. If CSA had no paper or printers to work with then what would be the point of their coming to work every day. If French existed in a world void of printers and designers then why crank up the macerators at the beginning of the week. If I never had a design to print or the paper to print it on then I would not be a printer and would probably be up to no good.
Together we complete each the other and thrive on the creativity of the work of those in related fields.
A great deal of that creativity (and a fair amount of basic hard work) went into completing this piece. Starting with the making of the paper and the imagining of the design, and culminating with the letterpress printing of the finished poster. Now that it is all said and done one might consider it water under the bridge.
Or, better yet, water through the hydroelectric generators. Power to you French. Thanks CSA.